My services at the credit union included logo design, branding work, print design and execution, and web and UX/UI design. They were a historic credit union that was rooted in the community, and had a direct tie to the Air Force. These elements became key reflecting points for the new look. The result was a modern and inclusive take on an existing brand with a focus on growing a younger demographic.
Services: Logo Design, Visual Brand Identity, Print Design, UX / UI Design, Web Service
As part of the brand refresh, we reimagined the original logo. Some past elements were used, while we brought the design into the modern era.
The sunspot portion of the logo, and the airforce blue color were historic pieces of the old brand design. We incorporated those elements across all channels in the brand to unify print, web, member facing collateral
and internal media as well.
The UI system was the result of deep testing and journey mapping. Keeping in mind users of varying ages, accessibility and simplicity were key. The final product was optimized for multiple devices and interfaces.